With the arrival of a new business head at Instagram, we can finally expect them to introduce advertising on to the platform. It's a big step, and a big step beyond their current business approach, but what the ad executions end up actually *looking like* is up for grabs. Will they feel like the in-stream Tumblr…
Mike Shields at AdWeek continues his crusade to uncover all the dirty nooks and crannies that the exchange environment has birthed, and it's awesome.
As we move away from performance based metrics and towards engagement based metrics in display advertising, it's interesting to see interruption become a trend again. Historically, ad products that prevented readers/users from doing what they intended to do on your page were frowned upon (if not outright condemned).
Came across this fun 'state of the industry' report published by desilva+phillips in 2010. I found this quote particularly interesting: